LLM PUBLICATIONS: Ad Design

During my time at LLM Publications from July 2019 until my promotion to Layout Designer in March 2022, I had the opportunity to as its sole ad designer to create a plethora of ads across our numerous trade associations' digital and print magazines and publications.

 

Working closely with clients, I developed professional print and digital assets representing a diversity of companies From full-page ads to smaller formats like 1/6- and 1/8-page ads, I helped with hundreds of pieces of vibrant work spanning magazines, directories, emails, and websites.

Every client was provided the meticulous attitude I bring to all of my work. Ads were proofed carefully per print and design specifications. Drawing inspiration from a company's attitude, branding, and vision, I used typography, color, content, and placement deliberately to increase attention and engagement.

While designing ads can be enjoyable, the thing that I feel is ultimately the most important is what the viewer learns in the few moments they spend looking over a page. My goal was to create designs that struck a balance between education and visual satisfaction. Whether it was a clean, fun, fancy, or modern aesthetic, I aimed to captivate viewers and convey key messages meaningfully.

As you view the images below briefly, let the showcased designs speak for themselves. They are a testament to the dedication and expertise I bring to every project.