LAYOUT DESIGN

About the Design

As a Layout Designer at LLM Publications for over 2 years, I specialized in magazines and directories across logging, dental, medical, and hospitality trade associations. My role involved bringing together editorial and design to create thoughtful, accessible, visually impactful layouts.

Working closely with associations, I transformed content into cohesive spreads, arranged articles, edited photos, and added unique touches like custom themes and cover pages that mirror the association's dynamic news cycle. Attention to detail is paramount, from selecting complementary typefaces to curating fitting stock material. Carefully arranging articles and editing photos, I worked to ensure that every page exuded professionalism and grabbed readers' attention. Custom article themes and cover pages add a unique touch that mirrored associations' changing news cycles.

Like in my work as LLM's Advertising Designer, attention to detail was key. I selected typefaces that complemented the tone and style of my publications, ensuring visual cohesion. I also hunted carefully for the most fitting stock material to enhance the overall shine of the content.

In addition to print, I'm experienced in digital publishing. I created the files for all of LLM Publication's digital flipbooks, allowing associations to distribute their publications seamlessly online. On top of that, I also oversaw of all of our WordPress sites, ensuring they were up-to-date and troubleshooting issues as they arise.

While my focus was primarily on magazine and directory design, I also contributed to associations' digital communication efforts. This included designing and distributing trade newsletters, adding value to their overall marketing strategy.

Feel free to explore the samples of my work below. I take pride in my dedication to delivering exceptional layouts that captivate audiences and reflect the unique essence of each association.

PAGD

MSMS

WVFA

Keystone Explorer

PENNSYLVANIA ACADEMY OF
GENERAL DENTISTRY

Many might assume that the dental industry is solely abuzz with tips on teeth and practices. Not always. This publication is for members of the PAGD and usually includes fun extras like advice on esthetics, event snapshots, stories from graduates and professionals, and more.

In these issues, I frequently employ color, cutouts and drop shadows, and photo grids. When I use stock photos, I aim to use ones involving teeth sparingly. A publication meant for those already in the industry should appeal visually in a way that offers some variety from the drab sights of one's usual day-to-day. Perhaps this means including art, office shots, or event locations. The design should be fun, invite specialists to catch up on the field and going-ons of the association, and celebrate achievements of their friends and colleagues.

View two issues from PAGD below:

Michigan Medicine

MICHIGAN STATE MEDICAL SOCIETY

Michigan Medicine was a medical magazine published and printed for over a century before going fully digital. This publication was a place for members to gain perspective from multiple positions in medicine, including medical law, HR, education.

These issues were straightforward in structure, but open in regards to themes and color. I enjoyed creating visually-catchy spreads that would be mirrored on the cover and bleed into the rest of the feature articles. I felt obligated to create something appealing and unique in the hopes that it would measure up to the century-long history of Michigan Medicine. My clients and I were both pleased with how artfully these issues presented.

View two issues from MSMS below:

Mountain State Forestry

WEST VIRGINIA STATE FORESTRY

Mountain State Forestry is a magazine published to a network of forestry professionals in West Virginia. Every month, members have access to stories and information affecting their state, government, and livelihoods. From invasive species to logging safety, if it matters to a forester, it's in this publication.

Who doesn't love the outdoors? West Virginia Forestry has unsurprisingly been my favorite issue to work on as a Washingtonian, creating vibrant spreads of plants, animals, and West Virginia's natural beauty and color. It is clean, structured publication with lots of opportunities to showcase the industry's news. I often opted for a mix of clean grids and organic shapes, embodying the passion created when humanity and nature come together.

View two issues from WVFA below:

BELOW IS A SAMPLE OF A WEEKLY NEWSLETTER SENT OUT FOR MSMS.
TRY SCROLLING THE BOX ON TOP OF THE COMPUTER SCREEN TO SEE THE FULL IMAGE.