After starting design work at Saint Cupcake I was provided with a jpg logo and, upon request, dutifully vectorized it for use on our A-frame sign outside as well as in the below projects. Saint Cupcake's logo is a soft eggshell blue crest with graceful curves. The typeface, MB Picture House One, has thin and elegant lines and round, playful bowls. Below the company name are small dots in 5 different colors to symbolize both the sprinkles on cupcakes as well as the shop's founder, Dot. As a whole, the design spoke to a clean yet fun-loving brand. I took these elements into consideration in all that I produced for the company.
Top: Final design; Bottom: Original design.
The laminated labels for the cupcake display went through many iterations before I redesigned them in 2018. My vision was something simple, fun, and consistent with the company's branding.
Along with the new t-shirts, my design was also applied to cute, simple tote bags that customers were drawn to through while waiting in line for sweet confections.